Why Product Reviews are Important in eCommerce?
Product evaluations are perhaps the most helpful method to eliminate consumers’ issues relating to a product. A bulk of the people are influenced by product evaluations in their purchase.
No matter whether you are a popular brand or just started, item evaluations do play a crucial role in your eCommerce company as far as credibility is worried. Reliability is among the crucial elements that decide the success of your brand in the long run.
Merchants often ignore the importance of product reviews. The major focus remains on developing the site appearance and optimizing the checkout page however nothing really matters if you are not getting great evaluations on your products.
The importance of product reviews can be understood by the reality that 90% of the consumers read online evaluations before purchasing and 72% of the consumers will be triggered to take an action after checking out favorable evaluations. (Stats collected from Invesp).